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Opinion Jun 23 2009 « | »
The Next Big Thing... Two of our curators, former ArtReview editor Catriona Warren and RCA graduate Dean Kissick, consider the task of spotting...

A few weeks ago I was running around the private view for Show RCA One, the Fine Art & Applied Art degree show at my very own college. It was very bright, very crowded, very hot, and all rather overwhelming. But amongst the chaos I collided with a Director from one of London's very best galleries; he was walking around with a nonplussed expression on his face, and asked his friend:

"Where's all the art?"

"It's everywhere! This whole gallery is art" we replied.

"Is this really art?" he asked, rolled his eyes, and walked away looking unimpressed!

In my opinion there were actually lots of amazing students in the show, maybe some might end up with that Director's gallery, but nevertheless he had a point.

After all, how can we find superstars of the future in an overcrowded degree show? How can we really appreciate 1 or 2 or 3 or 4 years of hard work as we rush through a busy opening night? Perhaps we cannot because our tastes are so personal and subjective, because a good artist cannot show their entire practice in one college exhibition space, because most good artists are always refining and reinventing their work. But even so, it's interesting to try talent-spotting anyway. and really almost everyone that visits these shows is looking for their favourites. Why else would you go?

So how should we find 'the next big thing.'? Here's some ideas:

* Most importantly, trust your instincts! And don't believe the hype, just form your own opinions (from your head or your heart, either's ok).

* Don't worry about judging a book by its cover, you can always read it later. if you like an artist then take their card and research their work. Visit their website, their future shows, their studios, and hopefully you'll start to love their art. Or hate it.

* In a recession everyone's looking for the new generation, for the zeitgeist, so try to find an interesting trend across the shows. so far this summer I'd recommend art that's shiny and colourful, fantastic and playful, overblown and post-Baroque.

* MA shows are always better than BA shows, and the best art colleges usually produce the best artists. well that's what I think anyway!

The BA and MA degree shows on this month and next are a god hunting ground if you want to buy the work of emerging young artists. There is no need to feel intimidated when you go to a student show. There is no haughty receptionist or hovering dealer. Just enjoy the show and take the kids - children have a straightforward enjoyment of a lot of contemporary art.

If you see something you like don't be afraid to ask to speak to the student and to ask them to tell you about their work. All students are used to discussing the art they make and will most likely be delighted by your interest. If you like their work but no particular piece grabs you, ask if you can go and visit their studio after the degree show. Make sure they have your name and address so they can send you invitations to any of their future shows. I stress again that the students will be really pleased by interest.

Prices at degree shows can be erratic - it's difficult for students to know how to price their work, and although it can be expensive for an unknown, it's more often ridiculously cheap. If you genuinely think the price is too high, you can discuss it with the artist, but in general you shouldn't try to bargain down a struggling student or ask them for a discount.

You might strike lucky and buy the work of a young artist whose career then takes off, but by and large you shouldn't buy student work with a view to it being a good investment. You don't expect the money you spend on your sofa or your curtains to be an investment and you should view the painting or sculpture as something that is going to enhance your home and give you pleasure to look at. Even if an artist does become successful, their style will almost certainly develop and the demand is likely to be for their new work rather than what they did at art school. On the other hand, you might not be able to afford to buy from an established artist, so it is worth taking a punt on them while they are still an unknown quantity before they are taken on by a gallery and their prices rise.

The best way to get your eye in and to gain confidence, as well as to get a feel for prices,is to go to as many degree shows as you can. The BA degree shows in London come thick and fast in June, so much so that it is almost impossible to see them all. If you only have time to visit one, the BA show I have most enjoyed thus far is the Wimbledon Sculpture Show. If you live outside London, check your local art college to see when their degree show is on - it will almost certainly be in June.

    Comments

  • i thought the Chelsea show this year was particularly strong. Looking forward to the RCA2 show tomorrow. Thanks Posted by: graham

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