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Review Aug 27 2009 « | »
August Art Online Exhibition Two reviews of August's Art's study on Internet art as it enters its last week

Entering the August Art Online Exhibition, I am confronted with a map of different trees, the large, central tree with its roots pointing upwards.  The object is to roll your mouse over the trees, causing the appearance of a piece of text or another image.  When you click, you are linked to another page, set of web links, or set of images. For example: "With the fast increasing advancement and development of a scientific and technological culture, it is only natural that many contemporary artists have crossed the plateau from 'fine art disciplines' into 'multidisciplinary mew media'" links to Kinetica, a Museum of Electronic and Experimental Art.

My first impression is that August are riding on the back of a wave which they didn't create, and over milking their general mission statement, with few results. Don't get me wrong: I'm committed to the Internet as a medium, but I feel that utilising it beyond the form of a service is a difficult and delicately balanced process. Is providing many (admittedly relevant) links the means to create what is truly an "online gallery"?  The bringing together and sharing of art is a gift of the Internet Age, which tools such as Twitter advance. However, it is a substantial base which creates a successful portal.   ?  Another roll over and I quickly begin to change my mind, the next tree reveals a question and answer panel: "Q: What is Software Art? A: The term is still under construction." This links to a forum discussion with the question as the header.

This is the kind of accidental gem one could stumble across - or not - after an hour or half a decade of relentless, without-a-particular-purpose internet browsing. This forum provides not only a valid and exploratory conversation about art, but causes the discussion to be melded beautifully, as if by chance, with the August exhibition.  I roll again. "ACCIDENTAL HISTORY RESET" appears, leading to a wiki story of net art from 1994 to 2009, a list of software art history.  This page not only stands as a visual exhibition piece, it itself has become a piece of that undefinable software art.

Some of the trees reveal images rather than words, that lead to more images, and eventually more links. A picture of two tree branches reveal that "Neen stands fro Neenstars: a still undefined generation of visual artists...Computing is to Neen as fantasy was to Surrealism and freedom to Communism."  This, along with in built surface quotations: "Several decades if international media art is in danger of being lost", illustrates the multi-dimensional nature of the web, portrayed through text, image and link. August manages to create an attractive, structured and profound spiral of these multiple dimensions, ordering the chaos I initially feared.

The mixing of these three forms also marks another significant progression for the definition of software art. As the combination of text and visual art led to the ekphrastic, the combination of text, image and link have led to software art. The fact that some of the trees do not transform into anything at all, but rather remain as fixed illustrations leaves a clear space for progression and opportunity within the world of software art, and a distinct non-erasure of past forms.

An interesting and somewhat controversial piece of Art technology exists on the little known Software Art site runme.org. 'RejectMe' helps you commit benefit fraud. Awesome. Whilst I am not here to enter a debate on the respective merits of State subsidised living or a quest for market-place work ethics, the project does address an interesting question for the future of not only internet artists but artists in general. Who's paying?

Promoted as part of August Art's exhibition on internet art, runme.org is an online repository and database in the simplest sense. What it lacks in Java-time Flash 2.0 wizardry, it more than makes up for in genuinely interesting, individual art projects. Less funny cats and Susan Boyle's depression, more coding and programs. Do not be put off, it is equally engrossing, has no adverts and is much less likely to be spotted by your boss.

Where 'RejectMe', a small and simple program designed to forge rejection letters, becomes incredibly important in the realm of internet art is its ability to subversively fund it. The New Labour policy towards the welfare state requires those receiving benefits to also be actively seeking employment. Hoist a few of these letters upon the Job Centre every few weeks and go back to doing nothing. Or, crucially, go back to being an artist.

Both art and the internet seem to expand day-to-day on creaky and out dated economic models. And there in lies the problem. I just do not see the future of truly creative internet art lying in the hands of an office I.T. guy who does a bit of programming on the side. Nor is it coming from a commercially successful studio artist. It needs a fantastic leap from our out-moded frames of reference. A bold and exciting step into the unknown. As galleries and exhibition venues close, the internet offers a viable alternative for appreciating art and the natural progression of this is internet orientated art works.

The technology is no doubt available for a global, online artist revolution but this cannot happen whilst the internet languishes in a post-recession, free market state. With The Exchange Room, Ian Bruce and Tom Daly have investigated how art can be genuinely used as currency but unfortunately this still relies on the works being commodities and the commodities being worth cash. Put this into an online context and it becomes even more untenable.

Advertising, funding and, importantly, the internet are ever-changing. It is only a matter of time until these cultural behemoths collide effectively. Visual and media data has become so expansive and accessible that its importance lies in its bulk rather than its context. Artistic opportunities to rationalise the expanse are everywhere, let's just hope the artist can claim benefits.

August Art's online study runs until the end of August on their website and via email.

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